Graphic Design and Food: A Recipe for Global Success

Graphic design in food branding is a global phenomenon, and some international brands have nailed it. Take Coca-Cola, for example. Its iconic red and white logo is recognized worldwide, and the flowing script evokes a sense of tradition and nostalgia. Another great example is Nutella. The simple jar design with a clear label and a touch of red feels approachable and universally appealing, while the image of the spread and bread makes it irresistible.

Nestlé is another big player. Their design approach is clean and consistent, and they adapt their products to local tastes while maintaining their global identity. Then there is Ferrero Rocher, whose gold wrapping and elegant box design instantly convey luxury and quality, making it a go-to for special occasions in countries all over the world.

From Coca-Cola to Ferrero Rocher, graphic design transforms food into a visual feast, connecting global brands with audiences through creativity and culture.

Let’s not forget Japanese brands like KitKat. Their packaging varies wildly depending on the region, offering flavors like matcha or sakura with designs that reflect local culture and trends. It is a brilliant use of design to connect with different audiences while staying true to the brand. Food and design are intertwined everywhere, and when done right, it is like creating a feast for both the stomach and the eyes!